

Recently acquired by Marshall Cavendish, “Culture Shock! Philippines” has again been updated and reprinted. This book, which I co-authored with my daughter Grace, was first published 24 years ago in 1985. It has never been out of print. We have continuously revised and updated the work. It has been reprinted 6 times (1996, 1997, 1998, 2000, 2009). German and Korean translations have been published. That is much more than I can ever say of any of my other published books.
All the other 15 books I have published, including four that have won the Manila Critics Circle’s National Book Awards, had simply gone out of print after their initial run. You can understand why I feel a special fondness for “Culture Shock! Philippines”. In the last update for this book I even contributed some of my photographs simply because I had become conditioned to be on the lookout for typical Filipino situations and images for future updates to “Culture Shock! Philippines” whenever I visit the Philippines.
Of course my experience with Filipino Heritage then served me well, but even more so were all those 12 years of writing a daily column for the Manila Times until Martial Law brutally took away my typewriter (that’s the instrument one wrote with in those days). To include insights from a younger generation and assure an empathy between genders I asked my daughter Grace to co-author the book. She gave it the right touch.


By now you know that much of my writing and painting (i.e. "Filipino Heritage", "Adios Patria Adorada", etc. ) focus on the Filipino identity. Culture Shock! Philippines was one opportunity to examine this with a mixture of light-hearted notes and practical applications. What can I say about my professional experience with Culture Shock! Philippines? First of all I learned that one never knows which work that you do will survive and enjoy a long life span; second, even when you address your art themes and expressions for Filipinos inside the Philippines, these get very limited and narrow response and therefore have a very fleeting run, but when you go global, you may get lucky and connect with many more who would be responsive to your work out there. Lastly, but most important of all, when you deal with a professional organization, you get professional results.
Culture Shock! Philippines By Alfredo Roces; Grace Roces
Marshall Cavendish Corporation, 352 pages. $15.95
Culture Shock! Philippines is one in a series of guides for travelers and would-be residents, emigrants and the like. This is the most comprehensive and up to-date guide I have ever seen for traveling to the Philippines. As an American who is often embarrassed by the behavior of other Americans in foreign lands, 1 would recommend this guide to all who plan to travel to the Philippines. For that matter, a guide this comprehensive should be required reading for all Americans traveling to any foreign lands, and I might even go so far as to suggest a test for them prior to stamping their passport and allowing them out of the USA.
Culture Shock! Philippines' holds countless useful insights into local culture, cuisine, traditions, and more. It gives very valuable advice for those wishing to blend in (as much, as that may be possible) to the local environment, and goes as far as detailing the things one might need to consider when planning a longer-term residence in the Philippines, including business considerations. I imagine that many countries' version of the Culture Shock! guide was easier to produce than the one for the Philippines. After all, the Philippines is a rich, diverse nation comprised of more than 6000 islands with major Islamic, Catholic and Christian religions, dozens of regional dialects, colloquialisms and traditions. The amount at information packed into this volume is truly amazing, and I must say it was written with just the right touch of humor, sensitivity to and respect for the traditions of the people and the nation.
In my opinion the Philippines is a kind of "Asian Melting Pot," similar to America in that it has been colonized repeatedly over the course of centuries prior to gaining its independence, and an incredible array of folk from all over the world have settled there and called the place home.This guide takes into account much of that history and deals with it in a very respectful way. The politics of the region, and even some of the behaviors there which judgmental Americans might otherwise find objectionable are a11 treated and explained in a way that allows one to understand the culture at its root and ultimately embrace it. An example is the discussions of a "Querida" system in which Filipino men appear to be empowered to have multiple mistresses and grow multiple families. This behavior is a part of society that is more complex than it appears on its surface, and the guide does a fine job of describing it in both positive and negative terms without judging it.This style at writing tends not to beg the reader to judge the culture too quickly or harshly, a tendency for which we Americans may be unaware. There is much humor in this guide and reading it along with my Filipina wife, we found that there are many details, quotes, and suggestions as well as analysis of the culture which are truly entertaining to each of us. I'm sure much of the stuff we find so entertaining is not intended to be that way to the uninitiated. hut having been to the Philippines and now having family there, the guide takes on a whole new light for me and is really worthy of repeated browsing. I can wholeheartedly recommend Culture Shock! Philippines to anyone planning to travel there, in fact ! recommend you re-read it after you return - you'll be surprised at how helpful and accurate this guide was for your journey - and this guide will definitely be with me when I return again, lest there were any details I'd. forgotten over time.
Reviewed by John Cloutman




















































































